Life Insurance Agent in Altamonte Springs, FL

  • Roger Rich: The Sunshine State Agencies


Roger Rich: The Sunshine State Agencies Contact Information


(407) 869-6069

222 S. Westmonte Drive Suite 110
Altamonte Springs, FL 32714

Office Hours: M-F: 8:30 a.m.-4:30 p.m. Eastern Time Zone

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Languages Spoken

  • En
  • Sp

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Monday - Friday, 7:30 a.m. – 5 p.m. Central time zone

(800) 333-0637

About Roger Rich: The Sunshine State Agencies

Hard work makes Roger Rich tick! While a fulltime college student at the University of North Alabama, Roger was a member of Sigma Chi Fraternity and worked two jobs. After receiving his Bachelor of Science degree in Management and Marketing in 1986, he embraced his opportunity of a lifetime with Liberty National Life Insurance Company (LNL). Roger’s career has been in overdrive ever since!

Roger was Rookie Agent of the Year in 1988; was among the top 10 Agents in 1989; was promoted to Agency Director in 1989; and was among the top five Agency Directors in 1991, 1992, and 1993. In 1994, he was promoted to Agency Owner and named LNL’s Rookie Agency Owner in 1995. Roger was the number one Agency Owner in Division A in 1996, 1997, 1999, and 2001, and in 1998, was the number one Agency Owner in the entire Company. For three consecutive years, he was the number one Agency Owner in growth and qualified for the Council of Champions for six consecutive years. Roger joined the Home Office team in 2002, as a Regional Vice President and was the leading RVP in 2004 and 2005. He was promoted to Field Vice President in 2007, Senior Vice President in 2009, and Senior Vice President of Worksite Marketing in 2012.

What brought Roger to LNL originally? “It started in college,” he recalls. I took a freshman class where the teacher talked about different careers, including insurance, and said ‘Here’s a lucrative career very often overlooked by young people that allows you to go into business for yourself without startup capital.’ That planted the seed in me; I took all the insurance courses taught by a former insurance company vice president, who gave me the confidence to pursue an insurance career. I researched several companies and was personally recruited to Liberty National,” adds Roger.

What’s been most rewarding for Roger since joining LNL goes far beyond personal recognition. “It’s been my ability to help clients,” he states. “Liberty National products can ease worry and provide an infusion of cash for dealing with adverse financial consequences. Our supplements can help pay for lost wages, transportation, medication, or anything else resulting from an injury or illness. In addition, it’s also been my ability to help people transition and prosper in a career that fulfills and changes their lives financially. There is a point in our lives where we look for greater purpose in the things we do, especially when it comes to our employment. I found that since day one with Liberty National,” he emphasizes.

What’s Roger’s advice to others thinking of joining the LNL family? “Our Agents are seen as educators and advisors and always help the customer,” he stresses. “If you always put the clients’ needs first, you will always be successful. Like Zig Ziglar says, ‘You will get all you want in life if you help enough other people get what they want.’ In addition, you have to be a selfless person, not a selfish person. You have to internalize the right attitude, approach, and the right belief system,” he continues.

After years of success with Liberty National, Roger saw an opportunity to share his vast experience back in the field in a state he loves. “My Florida Agency provides an outstanding career path and the opportunity to make a great living, while maintaining a work/life balance. We provide leadership, a strong Company culture, and the ability to move up in leadership based on your own merit. We create a positive economic impact when we pay out a claim so people can stay in their homes, take care of their families, and provide an income if the breadwinner passes away,” he adds.

Since he’s been involved in Kiwanis International in the past, Roger is continuing that activity in Florida, though becoming an Agency Owner is his main focus. “I’m looking into more community involvement for my Agency’s team members. When people have time to pursue activities outside of work, like volunteering, it makes a difference in the community. Volunteering helps develop wisdom, builds empathy for others, connects you to humanity, and helps spread justice,” he believes.

Aside from work, Roger’s main interest is Alabama football. “I love Alabama Crimson Tide football and try to go to as many games, both home and away, as I can. In addition, I love its fall festival atmosphere and seeing old friends. I also love boating, fishing, and golfing. Most importantly, I love spending time with my three children,” he emphasizes.

Are you ready to accept a new challenge and see your dreams come true? Contact Liberty National today, because your future begins NOW!

Roger Rich: The Sunshine State Agencies - Liberty National Agency Owner

We’re looking for a select group of leaders, entrepreneurs, and high achievers who see the value in our opportunity of a lifetime. Say yes to LNL and we’ll give you the ability to have an outstanding income and a whole new lifestyle. A career with Liberty National Life Insurance Company gives you freedom. The choice is yours.

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Liberty National wants to connect with ambitious leaders who are ready to make a difference in the world. Your future is waiting!

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About LNL

Liberty National Life Insurance Company has been in the insurance industry since 1900. Whew, that’s a long time. Liberty National provides life and supplemental health through individual and workplace sales. Delivering local, one-on-one service to our customers is something we’ve done since the beginning and it’s a staple of who we are. We look forward to taking care of you as part of the Liberty National family.

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LNL Product Info

This is where we tell you we offer lots of affordable products to fit your needs. While Liberty National does offer competitive life and supplemental health products for individuals and small- to medium-size businesses, our Agents work with you to determine the right products for your needs and family budget. Our goal is to help make sure your family has some financial protection in crisis situations, such as the death of a financial contributor to your family. We look forward to getting to know your family’s needs and answering any questions you have about life insurance or one of our supplemental health policies.

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Worksite Info

With Liberty National’s Section 125 Cafeteria Plan, small and medium-size business owners can change payroll deduction for employee premium payment from an after-tax to a pretax basis on eligible products. Imagine that!  Actually save money by simply making supplemental insurance benefits available to your employees. If you’re a small or medium size business owner, it may be difficult to offer benefits because of budget constraints. Our Worksite Advantage program gives your employees access to insurance benefits at no cost to you. We even help you with payroll administration and to identify how you can take advantage of the IRS Section 125 code.

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eService Login

Need to make some changes to your policy, like your address or phone number?  Want to request a copy of your policy? Visit Liberty National’s eService Center, available to you 24-7, so you can review your policy information and make changes easily. If you haven’t registered, registration is easy. As always, you can call and speak to one our customer care team members during business hours. Without our customers, we don’t exist, so let us know how we can make your experience better.

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File a Claim

This is #WhyWeDoWhatWeDo – help customers financially. Customers buy Liberty National’s products because they believe in them and our service record, so therefore our products and claims processes need to work to follow through on our promise to you.  We’ve heard from customers the claims process can feel overwhelming, especially when you’re in a situation that resulted in a need for a claim to be filed in the first place. We’ve listened to your feedback and have worked hard to make the process as simple as possible. Please see our Claims page for more information on how to file a claim.

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Customer Service

Liberty National is a service-focused company. Really. We aren't making that up. We have some of the most hospitable people on our team in America, many of whom are also policyholders with us. We believe in the Golden Rule: servicing others how we would want to be serviced. Our goal is to help answer questions you may have about your policy or any issues you may have. Your satisfaction is key to our success. Please let us know how we can service you today. Call us Monday through Friday 7:30 a.m. - 5 p.m. Central time zone.

(800) 333-0637