Roger Rich

Agency Owner

We’re looking for a select group of leaders, entrepreneurs, and high achievers who see the value in our opportunity of a lifetime. Say yes to LNL and we’ll give you the ability to have an outstanding income and a whole new lifestyle. A career with Liberty National Life Insurance Company gives you freedom. The choice is yours.

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"If you always put the clients’ needs first, you will always be successful."

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Hard work makes Roger Rich tick! While a fulltime college student at the University of North Alabama, Roger was a member of Sigma Chi Fraternity and worked two jobs. After receiving his Bachelor of Science degree in Management and Marketing in 1986, he embraced his opportunity of a lifetime with Liberty National Life Insurance Company (LNL). Roger’s career has been in overdrive ever since!

Roger was Rookie Agent of the Year in 1988; was among the top 10 Agents in 1989; was promoted to Agency Director in 1989; and was among the top five Agency Directors in 1991, 1992, and 1993. In 1994, he was promoted to Agency Owner and named LNL’s Rookie Agency Owner in 1995. Roger was the number one Agency Owner in Division A in 1996, 1997, 1999, and 2001, and in 1998, was the number one Agency Owner in the entire Company. For three consecutive years, he was the number one Agency Owner in growth and qualified for the Council of Champions for six consecutive years. Roger joined the Home Office team in 2002, as a Regional Vice President and was the leading RVP in 2004 and 2005. He was promoted to Field Vice President in 2007, Senior Vice President in 2009, and Senior Vice President of Worksite Marketing in 2012.

What brought Roger to LNL originally? “It started in college,” he recalls. I took a freshman class where the teacher talked about different careers, including insurance, and said ‘Here’s a lucrative career very often overlooked by young people that allows you to go into business for yourself without startup capital.’ That planted the seed in me; I took all the insurance courses taught by a former insurance company vice president, who gave me the confidence to pursue an insurance career. I researched several companies and was personally recruited to Liberty National,” adds Roger.

What’s been most rewarding for Roger since joining LNL goes far beyond personal recognition. “It’s been my ability to help clients,” he states. “Liberty National products can ease worry and provide an infusion of cash for dealing with adverse financial consequences. Our supplements can help pay for lost wages, transportation, medication, or anything else resulting from an injury or illness. In addition, it’s also been my ability to help people transition and prosper in a career that fulfills and changes their lives financially. There is a point in our lives where we look for greater purpose in the things we do, especially when it comes to our employment. I found that since day one with Liberty National,” he emphasizes.

What’s Roger’s advice to others thinking of joining the LNL family? “Our Agents are seen as educators and advisors and always help the customer,” he stresses. “If you always put the clients’ needs first, you will always be successful. Like Zig Ziglar says, ‘You will get all you want in life if you help enough other people get what they want.’ In addition, you have to be a selfless person, not a selfish person. You have to internalize the right attitude, approach, and the right belief system,” he continues.

After years of success with Liberty National, Roger saw an opportunity to share his vast experience back in the field in a state he loves. “My Florida Agency provides an outstanding career path and the opportunity to make a great living, while maintaining a work/life balance. We provide leadership, a strong Company culture, and the ability to move up in leadership based on your own merit. We create a positive economic impact when we pay out a claim so people can stay in their homes, take care of their families, and provide an income if the breadwinner passes away,” he adds.

Since he’s been involved in Kiwanis International in the past, Roger is continuing that activity in Florida, though becoming an Agency Owner is his main focus. “I’m looking into more community involvement for my Agency’s team members. When people have time to pursue activities outside of work, like volunteering, it makes a difference in the community. Volunteering helps develop wisdom, builds empathy for others, connects you to humanity, and helps spread justice,” he believes.

Aside from work, Roger’s main interest is Alabama football. “I love Alabama Crimson Tide football and try to go to as many games, both home and away, as I can. In addition, I love its fall festival atmosphere and seeing old friends. I also love boating, fishing, and golfing. Most importantly, I love spending time with my three children,” he emphasizes.

Are you ready to accept a new challenge and see your dreams come true? Contact Liberty National today, because your future begins NOW!

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Altamonte Springs Location
222 S. Westmonte Drive
Suite 110
Altamonte Springs, Florida 32714
p: (407) 869-6021
f: (407) 869-6069
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Liberty National Life Insurance Company offers stability, flexibility, a competitive income, and a family to feel a part of immediately. Check out our insurance sales opportunities and corporate office careers. A career with Liberty National offers you the opportunity of a lifetime. Your future is waiting!

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About Liberty National

Liberty National Life has been in the insurance industry since 1900 and provides life insurance and supplemental health insurance through individual and workplace sales. Delivering local, one-on-one service to our customers is something we’ve done since the beginning, and it’s a staple of who we are.

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With Liberty National’s Section 125 Cafeteria Plan, business owners can change payroll deduction for employee premium payment from an after-tax to a pretax basis on eligible products. Our Worksite Advantage program gives your employees access to insurance benefits at no direct cost to you.

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